Brand Guidelines

Elevated Precision, Connected Innovation

Logo

The AminoCloud logo is the primary representation of our brand. It should always be displayed horizontally with the emblem to the left of the wordmark. Never display the logo vertically or rearrange its elements.

Primary Logo

The primary logo should be used in most situations on light backgrounds. It reflects the brand's full identity and should appear in prominent placements.

Secondary Logo

The secondary logo maintains the same design but is presented in white for use on dark or colored backgrounds.

Tertiary Logo

The tertiary logo provides additional flexibility for use on lighter blue backgrounds while maintaining brand consistency.

Emblem

The emblem can be used independently in contexts where space is limited, such as app icons, favicons, or social media profiles. Here are the three color variations.

Primary

Secondary

Tertiary

Clear Space

The logo clear space is defined as one-quarter (1/4) of the logo's total height. This area must remain free of any text, graphics, or other visual elements to ensure the logo maintains its visual impact and legibility across all applications.

1/4 height

Logo Misuse

To maintain brand integrity, please avoid the following when using the AminoCloud logo.

Do not display vertically

Always use horizontal orientation

Do not stretch or distort

Maintain original proportions

Do not change colors

Use only approved color variations

Do not add effects

No shadows, gradients, or outlines

Do not place on busy backgrounds

Ensure adequate contrast

Do not rearrange elements

Keep emblem left of wordmark

Colors

Our color palette reflects the precision and innovation of laboratory science. Click any swatch to copy its hex value.

Primary Colors

White

HEX: #FFFFFF

RGB: 255, 255, 255

HSL: 0, 0%, 100%

Primary Blue

HEX: #288DD3

RGB: 40, 141, 211

HSL: 205, 68%, 49%

Tertiary Blue

HEX: #5DB4EA

RGB: 93, 180, 234

HSL: 203, 77%, 64%

Secondary Colors

Cloud

HEX: #EDEFF7

RGB: 237, 239, 247

HSL: 228, 38%, 95%

Smoke

HEX: #D3D6E0

RGB: 211, 214, 224

HSL: 226, 17%, 85%

Steel

HEX: #BCBFCC

RGB: 188, 191, 204

HSL: 229, 14%, 77%

Space

HEX: #9DA2B3

RGB: 157, 162, 179

HSL: 226, 13%, 66%

Graphite

HEX: #6E7180

RGB: 110, 113, 128

HSL: 230, 8%, 47%

Arsenic

HEX: #40424D

RGB: 64, 66, 77

HSL: 231, 9%, 28%

Phantom

HEX: #1E1E24

RGB: 30, 30, 36

HSL: 240, 9%, 13%

Black

HEX: #000000

RGB: 0, 0, 0

HSL: 0, 0%, 0%

Typography

Manrope is our primary typeface. This font represents the brand's primary typography and should be used across all communications to ensure a consistent and professional visual identity.